Currently, fashion is a highly complex social phenomenon, especially in its relationship with youth, which has become the reference group. Today fashion does not suppose a vertical relationship in the traditional way, that is, a process of imitation of a canon created and disseminated by the upper echelons of the social hierarchy, but is structured as a horizontal relationship in which, in the case of Young men and women play a dual role. On the one hand, they follow the trends spread by their idols. And on the other, they are trend-setters who then spread their models in a sort of circular process in which they are themselves generators, broadcasters and consumers. However, this group is not monolithic but diversifies into a multitude of trends: urban tribes, each of which looks for its identity in fashion. Fashion thus fulfills a symbolic function insofar as it serves as a tool for identification and simultaneously differentiation. Fashion has been transformed into a system of signs that helps the individual to configure her own identity (in front of others) and make it visible (to others). However, as the individual, to differentiate herself, is integrated into a group, homogenization arises. And this is the great paradox of fashion, which oscillates between individual autonomy and group membership, between differentiation and standardization. Fashion has been transformed into a system of signs that serves the individual to configure their own identity (in front of others) and make it visible (to others). However, as the individual, to differentiate herself, is integrated into a group, homogenization arises. And this is the great paradox of fashion, which oscillates between individual autonomy and group membership, between differentiation and standardization. Fashion has been transformed into a system of signs that serves the individual to configure their own identity (in front of others) and make it visible (to others). However, as the individual, to differentiate herself, is integrated into a group, homogenization arises. And this is the great paradox of fashion, which oscillates between individual autonomy and group membership, between differentiation and standardization.
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