Likewise, the fashion universe is marked by the generic youthful style:

emancipated lifestyle, free of obligations and easy on the official canons ”(Lipovetsky, 1993: 134-135).
Faced with the corset of correction, the fashion world prioritizes transgression, and this is something that manifests itself in many different ways. Many brands use, for example, photographs so provocative that, in some cases, they are close to light pornography. The emphasis on full lips close to the kiss, the proximity between bodies, the allusion to the imminence of the sexual act or the insinuation of paraphilic relationships that, on so many occasions, are appreciated in the advertising of certain brands, all this is not something accidental . This provocation has to do with a commercial imperative, both because of the need to attract attention and connect with an audience close to youth culture, whether biologically young or not. But it is also due, as Erner emphasizes, to the link between fashion and the artistic impulse of photographers who,
This tendency to provoke is also observed in the references that the models themselves suppose. The paradigmatic case is that of Kate Moss. The British model has been the subject of numerous covers for her scandals: addictions, problematic personal relationships ... However, despite the loss of some contracts, the model remains one of the main top models. It could be argued, simplistically, that its success is such that it is not undermined by its own scandals. But you could also think that perhaps her excesses could have helped her build a very notorious public image. While it is true that you have exceeded certain limits, which has caused you certain problems, it is not
174 JOURNAL OF YOUTH STUDIES ≥ March 12 | # 96
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