In this context of standardization, it is interesting to stop at microcelebrities,

which are taking on special relevance in the field of fashion. The term was coined by Therese Senft (2008) to describe a new phenomenon that was emerging on the Net. They were people who, developing and sharing their own content from their blog and social networks, were achieving remarkable visibility and influence in the digital space. These people, converted into opinion leaders, generally specialized in specific topics, also developed communication initiatives typical of public relations and branding and, in short, managed their identity as a personal brand to achieve objectives of notoriety, visibility and authority in the Network. The audience is understood,
https://failfake.com/pl/t-shirt-z-nadrukiem-meski/315-t-shirt-pan-miszuk-meski.html
An excellent example of microcelebrity is the case of Cory Kennedy, a young American who rose to fame at the age of sixteen thanks to his presence on social networks. After the publication of some photos at a concert and, later, at parties in which he photographed himself with celebrities, Kennedy spaces on social networks increased their volume of visits in a notable way. Over time, his popularity grew so much that he began to receive the attention of the mass media, especially specialized fashion publications. Thanks to all this, he has achieved a career as a model, without his parents knowing anything about it, beyond the fact that his daughter published content on the Internet. Microcelebrities like this may have to be understood in the context of narcissism, who uses fashion as a costume in search of popularity. This is how Squicciarino explains it:
"The care of one's own external appearance through the different elements of clothing, especially in today's culture, strongly conditioned by the image and characterized by a more widespread narcissism, clearly runs the risk of becoming exclusively a care of the 'façade' itself satisfying in itself. In this way, concern for the external aspect would assume the role of disguise, which hides the narcissistic loneliness of those who compete on the plane of comparison and appearance, once they have been defeated on the plane of encounter and communication, and, anguished, he continues to obsessively ask the mirror: "mirror, magic mirror, which is the most beautiful in the kingdom?" (1990: 145-147).
From this point of view, fashion would be at the service of the self-centered need of the individual himself, who seeks to place himself, like the models he admires, in the public eye.
4. Conclusions