that any fashion can be considered as a
176 JOURNAL OF YOUTH STUDIES ≥ March 12 | # 96
system of signs-values capable of being used and interpreted by people, makes the phenomenon somewhat less inconsequential than it may seem at first sight ”(Rivière, 1977: 105). Obviously, this process of managing one's identity can involve a self-conscious and even frivolous creation:
“Now, each one can choose an identity, change face or body to finally have what they deserve. Fashion responds to this serious concern in a pleasant way: it satisfies the playful child in us. For the first time, frivolity intervenes in the identity construction process ”(Erner, 2005: 200).
This versatility, according to Squicciarino, can become something negative for the individual, who, in a way, is subdued by his own character:
176 JOURNAL OF YOUTH STUDIES ≥ March 12 | # 96
system of signs-values capable of being used and interpreted by people, makes the phenomenon somewhat less inconsequential than it may seem at first sight ”(Rivière, 1977: 105). Obviously, this process of managing one's identity can involve a self-conscious and even frivolous creation:
“Now, each one can choose an identity, change face or body to finally have what they deserve. Fashion responds to this serious concern in a pleasant way: it satisfies the playful child in us. For the first time, frivolity intervenes in the identity construction process ”(Erner, 2005: 200).
This versatility, according to Squicciarino, can become something negative for the individual, who, in a way, is subdued by his own character:
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"Modern man [...] looks for image care in an aesthetically pleasing disguise to be able to create and represent the character he has" chosen ", in an attempt to hide with art all the psychic dissonances that could interfere with his fiction . Motivated by the need for social acceptance and by an increase in self-awareness as an actor, he submits himself to an oppressive and rigorous control of aesthetic and behavioral conformity in relation to the “victor” models ”(1990: 188) .
In any case, it seems clear that any person, to a greater or lesser extent, manages both the impressions he makes and the impressions he makes on others. As already indicated, there is, in general terms, a psychological need for differentiation that is reflected in multiple aspects. This is, for example, the aforementioned case of urban tribes to which young people tend to associate to different degrees. The phenomenon is explained as follows by Costa, Pérez Tornero and Tropea:
“It seems clear that adolescents and young people are especially sensitive to their situation in the world. That is why they depend closely - although sometimes it does not seem so - on the consideration of others and seek, by infinity of means, to build their own relational status. Hence her tireless work on appearance, clothing, fashion, and fashions, and her habitual tendency to signify herself. In this context, the tribes often provide them with keys, accessible methods, and a kind of unwritten manuals to determine their own expressiveness ”(1996: 13).
Therefore, individual differentiation implies, at the same time, an identification with the group. This process is framed in a social change, according to which “an insatiable search for meaning and identity is taking place that defines us or at least that, when grouped together, assigns us new forms of identification and difference” (Del Pino Merino, 1990 : twenty-one). In other words, in order to be different from society, individuals become more similar to their group of belonging:
The mere will to distinguish is not enough to create fashions. To exist, trends need mimetic processes through which polarizations are created. A phenomenon that
Youth: Media idols and new values 177
conjugate imitation and distinction necessarily ends in a paradox. Indeed, while the realization of oneself is one of the ideals of the time, the western masses offer a homogeneous spectacle (Erner, 2005: 187).
"Modern man [...] looks for image care in an aesthetically pleasing disguise to be able to create and represent the character he has" chosen ", in an attempt to hide with art all the psychic dissonances that could interfere with his fiction . Motivated by the need for social acceptance and by an increase in self-awareness as an actor, he submits himself to an oppressive and rigorous control of aesthetic and behavioral conformity in relation to the “victor” models ”(1990: 188) .
In any case, it seems clear that any person, to a greater or lesser extent, manages both the impressions he makes and the impressions he makes on others. As already indicated, there is, in general terms, a psychological need for differentiation that is reflected in multiple aspects. This is, for example, the aforementioned case of urban tribes to which young people tend to associate to different degrees. The phenomenon is explained as follows by Costa, Pérez Tornero and Tropea:
“It seems clear that adolescents and young people are especially sensitive to their situation in the world. That is why they depend closely - although sometimes it does not seem so - on the consideration of others and seek, by infinity of means, to build their own relational status. Hence her tireless work on appearance, clothing, fashion, and fashions, and her habitual tendency to signify herself. In this context, the tribes often provide them with keys, accessible methods, and a kind of unwritten manuals to determine their own expressiveness ”(1996: 13).
Therefore, individual differentiation implies, at the same time, an identification with the group. This process is framed in a social change, according to which “an insatiable search for meaning and identity is taking place that defines us or at least that, when grouped together, assigns us new forms of identification and difference” (Del Pino Merino, 1990 : twenty-one). In other words, in order to be different from society, individuals become more similar to their group of belonging:
The mere will to distinguish is not enough to create fashions. To exist, trends need mimetic processes through which polarizations are created. A phenomenon that
Youth: Media idols and new values 177
conjugate imitation and distinction necessarily ends in a paradox. Indeed, while the realization of oneself is one of the ideals of the time, the western masses offer a homogeneous spectacle (Erner, 2005: 187).
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