The fashion creator as communication creator Paolo Volonté *
Received: March 17, 2009 - Accepted: June 2, 2009 When the figure of the fashion designer is understood only through the category of creativity, a fundamental dimension is lost, because we are not used to thinking about the act of creation as in a moment of a broader process of communication. So when it comes to communication, creation seems like an intruder and the fashion designer seems out of place. Even in the many informative descriptions of how the fashion system works, a precise distinction is often found between creation and production, on the one hand, and communication on the other; It seems to be understood, therefore, that creating and communicating are two different activities: the one who creates does not communicate and the one who communicates does not believe. What, then, does the fashion creator have to do with the question of the relationship between communication and cultural production? In this article I try to explain why the fashion creator is a producer of culture not as a creative, as is commonly believed, but precisely as a communicator. Key words: Fashion designer, Creation, Communication, Clothing. When the figure of the fashion designer is understood only through the category of the creativity, it loses a fundamental dimension, because we usually don't think about the act of the creation as a moment of a wider process of communication. For that reason, when we talk about communication, creation looks like an intruder, and the fashion designer seems to be out of place.
* Paolo Volonté is Associate Professor of Sociology of Cultural and Communication Processes at the https://failfake.com/en/women-printing-sweatshirts/1153-elmo-women-s-sweatshirt.html
Received: March 17, 2009 - Accepted: June 2, 2009 When the figure of the fashion designer is understood only through the category of creativity, a fundamental dimension is lost, because we are not used to thinking about the act of creation as in a moment of a broader process of communication. So when it comes to communication, creation seems like an intruder and the fashion designer seems out of place. Even in the many informative descriptions of how the fashion system works, a precise distinction is often found between creation and production, on the one hand, and communication on the other; It seems to be understood, therefore, that creating and communicating are two different activities: the one who creates does not communicate and the one who communicates does not believe. What, then, does the fashion creator have to do with the question of the relationship between communication and cultural production? In this article I try to explain why the fashion creator is a producer of culture not as a creative, as is commonly believed, but precisely as a communicator. Key words: Fashion designer, Creation, Communication, Clothing. When the figure of the fashion designer is understood only through the category of the creativity, it loses a fundamental dimension, because we usually don't think about the act of the creation as a moment of a wider process of communication. For that reason, when we talk about communication, creation looks like an intruder, and the fashion designer seems to be out of place.
* Paolo Volonté is Associate Professor of Sociology of Cultural and Communication Processes at the https://failfake.com/en/women-printing-sweatshirts/1153-elmo-women-s-sweatshirt.html
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